SAPE is a modern service designed to purchase links from home and inner pages of websites. The service was intended as opposed to the registration of site in web directories which link directly to the person’s website. But this almost lost its effectiveness. Often, promoting a site by just registering it with web directories can only hurt as opposed to the expected. This is due to:
First, search engines began active combat with junk web directories. Secondly, search engines are interested in the content of your website as giving it trust and higher rankings. This is making the site owners begin looking for alternative ways of advertising with contextual advertising. It is no secret that search engines cooperate with services of contextual advertising, or provide such a service (Adsense/Adwords), so that the rise in the cost of promotion increases the cost of PPC advertising, and this, in turn, leads to an increase in profits for the search engines – everything is transparent.
It pointed to the fact that to maintain websites in the SERP for competitive keywords many individuals and companies have to spend massive amounts of money to buy advertisement and expensive links.
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